Information architecture is something you will never notice until it is done poorly. It determines your content and site structure, categorization, terminology, groupings and relationships. Ultimately, it affects the ability of your audience to navigate and find what they need, when they need it.
When it is done properly, your audiences can find what they’re looking for quickly and easily. Users can follow a scent trail to find the information relevant to them regardless of audience segment. Done poorly and your users will become increasingly frustrated. Instead of an enabler, your digital presence becomes an impediment, obstructing your ability to run your business effectively.
Org charts make lousy navigation schemes
Our teams can help:
- Develop an overall approach to your site's structure and navigation
- Map your existing site to the new structure
- Educate stakeholders about the need to orient content in a way the user will understand, regardless of how it aligns with internal organizational structures