Our approach to digital strategy has been codified in a methodology we call The Performance Framework.

With almost two decades in the game, we have seen digital projects go really well and we’ve seen digital projects go really… not well. The difference, time and time again, tends to be how well thought out things were at the start.

Our experience over these years has evolved into an approach to digital strategy we call the Performance Framework. Combining business expertise, technical acumen and understanding of how the digital world works, the Performance Framework will build a clear roadmap that is aligned to tangible results you can measure.

A plan for driving business value

The Performance Framework is a structured approach for:

  • profiling customers online and garnering critical insights into their appetites and behavior
  • assessing digital presence to identify tangible weaknesses and opportunities
  • developing plans for optimizing your digital presence through scientific testing methods – improving customer acquisition, conversion and retention