Too often, web projects look at launch as an end goal. Countless hours are invested in building the perfect sandbox with no thought about what kind of sand it will be filled with or, to ride the metaphor to its conclusion, who will be responsible for keeping it topped up over time.
Launch isn’t a goal it’s a milestone
Understanding how your digital properties will be used and cultivated over time as well as who is ultimately responsible is a critical piece of any project. Our team can help:
- Map content to your audience personas and customer journeys
- Create editorial calendars to fill gaps in the map and move visitors along your site’s unique value chain
- Clarify roles and responsibilities associated with site governance and map workflows and permissions accordingly
- Design and develop content that is appropriate to the channel