As budgets shrink and the digital marketing profession as a whole gets more mature, the ability to show the impact of your digital spend – in a business context – is becoming increasingly important.
Standalone metrics like site visitors and page views are becoming less relevant; conversion rates, engagement metrics and revenue per customer over their lifetime matter a great deal more. We are well versed in most major analytics platforms with a particular specialization in Google Analytics and Sitecore’s Engagement Analytics.
The best web metrics are business metrics
Our analytics, visitor engagement and conversion experts can help you:
- Audit your existing analytics
- Identify the most relevant KPIs for your organization
- Map those KPIs to overall business metrics
- Develop and configure conversion and goal funnels
- Analyze your traffic and visitor engagement and make recommendations for improvement